MASTER DATA MANAGEMENT FOR LOGISTICS
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNEA1oPcVY_YjiDSYtkPS-X9fmd5MzXLtBtHNg2FZgzMu2J_VLObLnVvW8sqCeojzUsdWyYahTAKws7f2AiAcq5IKBv0GXGeu759inTX-cRu270Wu0m4BLmcpWa1J0Y_AmCjs0S9sbnmE/w506-h285/MDM-logistics.jpg)
Big Data has already established its place on the horizon, as postmodern technologies user in a new era of global business. It is hailed as the cure for every problem, the key to scaling up and the difference between guess-work and insightful decisions. Big Data does indeed do all of these things, but it is by no means a magic wand. Just generating big data solutions is not enough. In fact, big vaults of data are more confusing than they are insightful! Big Data represents individual pieces of a puzzle, which are useless without someone to put them together. Master Data Management (MDM) puts the different pieces together and makes the puzzle meaningful. It is a 360-degree data architecture of all domains of a business – customers, employees, products, vendors, etc. As global distribution networks have become increasingly complex, the landscape of Logistics Management has changed drastically over the last 20 years. Most notable have been the vehement drive to cut costs post-recessio